Joel was closely involved in the focus meetings that developed the creative brief for the Lara Bohinc brand, recommending the creation of a fine jewellery range to drive the business's future growth. He identified the founder Lara Bohinc as the key asset in a commercial strategy that should seek to harness her unique, highly attractive persona. Developing a brand image that could successfully establish Lara Bohinc among the premium names in fine jewellery, Joel devised a logotype that, in its poised use of simple but classic letter forms, suggests the exclusivity and timeless elegance that outlasts passing trends.

LOGOTYPE

PACKAGING