Joel devised a brand identity and advertising strategy that closely reflected the aesthetics of the influential and internationally acclaimed IKEPOD designer Marc Newson. Devising a distinctive logotype modelled after the bird that features on the IKEPOD watch, Joel established a communications platform that – in every aspect of the IKEPOD business from catalogue to packaging and advertising – ensures the coherent expression of the cool, exclusive refinement that is the essence of Newson's design.

LOGOTYPE

PACKAGING

CATALOGUE

CATALOGUE

STATIONERY

GUARANTEE CARD