Brief: To revitalize the image of a mid-range French fashion magazine. 
Fulfillment: Recruiting a team of photographers that included Newt Nicolson, Christophe Kuttner and Philippe da Rocha, Joel devised a style that suggested both playfulness and elegance. This combination of sophistication and accessibility has enabled the magazine to consolidate its midrange position in the marketplace, but at the same time lent it the credibility of more high fashion titles.

N. 280 / JUNE 2003